I have tried many many many lip balms in the last few years, including dermatologist recommended. I have dry, chapped lips, sometimes bleeding due medication and use of nightguard, constant A/C use in SoCal weather. This balm is amazing. Truly! I don't write reviews so often, neither negative or positive...The moment I put it on my lips, I could feel the relief. It last definitely longer than most balms bit of course, you need to apply often, but again, last longer than majority of other balms. Colour is a very subtle, natural pink - at least on my lips with a little shine at first. Taste/smell very subtle, too, but again, I try not to lick my lips since it causes dryness. It was smaller than I expected, but you really need a very very small amount since the consistency is thick. I love everything about it, except, I don't like using my fingers to use put lip products outside, so it is strickly at home use unless I am able to wash my hands before I can use it.